Quibi’s branding identity was designed to be bold, dynamic, and instantly recognizable, reflecting its mission to deliver quick, engaging video content for on-the-go viewers. The vibrant colors, sharp typography, and energetic visuals captured a fresh, modern approach to entertainment.

The logo, or the “loop,” nodded to the platform’s unique feature that let viewers jump into content at any point and pick up right where they left off. Though the brand made a strong impression, the platform was short-lived, illustrating the challenges of breaking into a crowded streaming market which also launched during Covid.