Raf Medina is a New York–based multidisciplinary creative leader with over 15 years of experience. His expertise spans designing brand experiences, global identity systems, campaigns, creative storytelling and AI strategy for his clients. He has led impactful work at top agencies including Gensler, Pentagram, Interbrand, and most recently as a Creative Director at Siegel+Gale.

Combining strategic insight with design craft, Raf builds cohesive brand experiences across platforms. As a hands-on creative, he works closely with clients and teams to develop bold, efficient solutions—integrating emerging tools like generative AI to push ideas forward.