KPMG is a well-known global firm but hadn’t invested enough in its brand, leading to a mixed message and low awareness of all the services it offers. With big goals to grow in areas like Audit, Tax, digital transformation, and environmental services, KPMG needed a fresh, clear way to show what makes it different and valuable to clients.

After talking with clients, employees, and industry experts, a new brand message was created: “Let insights reveal new opportunity,” with the idea that “Opportunity is everywhere.” This simple message helped bring the company together around one clear story. The updated brand and colors feel modern and approachable, and the new look and messaging have been widely welcomed, helping KPMG connect better with clients and grow its business—especially in the U.S.